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This web site has the following in the homepage, "JBH Steel has built a reputation for quality, one valued client at a time." We noticed that the web page also stated " As a Tennessee based company, we provide miscellaneous and structural fabrication and erection." It also said " Our client list includes some of the most prominent general contractors and companies in the Tri-State area. We are a leader in an industry that demands the highest quality standards coupled with meticulous attention to detail." The header had Structural Steel as the highest ranking optimized keyword. It is followed by metal fabrication, equipment installation and relocation, and machine repair and rebuilding which isn't as ranked as highly as Structural Steel. The next words jbhsteel.com uses is steel fabrication and erection. process piping was included and might not be understood by search parsers.